The campaign
Featured Project.
Build a future.
168,000
Targeted population
4-6 years
October 2019 - August 2023
Support a classroom. Build a future.
ongoing0%
We are one European Campaign. Our posts are coming from four different countries (Austria, Italy, Greece, Netherlands)
In our European campaign we try to include our national backgrounds using them to get new insights to work together against extremism – because only together we can really make an impact!
Our three campaigns counteract radicalisation and extremism. We do this by attempting to give our audience members a tool to protect themselves against it, as in an inoculation campaign.
Our method is to stimulate “Active Bystandership” against a “Continuum of Violence”, an easily remembered mix of psycho-social- and circumstantial elements that frustrate individual audience member’s natural psychological needs, triggering polarization and violence.
The continuum has been observed as common to all major genocides of the 20th century. Hate speech exaggerates its major elements- fear and insecurity,, to which extremist movements offer simple solutions by scapegoating groups that are instinctively seen as “foreign” or associated with age-old traumata.
Our campaign: Hate - A Course in Three Lessons
> First campaign: Fear and Hate Speech – an intimate relationship (July 2021 – October 2021)
> Second
campaign:
Ingrouping &
Scapegoating:
why we love
enemies
(November 2021 -
February 2022)
>
Third
campaign:
Active
bystandership:
The magic
bullet
(March 2022
- June 2022)
Co-Creation with young people
European spirit: Our tandems
European campaign (main campaign)
Austrian campaign
Dutch campaign
Greek campaign
Italian campaign